A new retail outlet to be named “Shore” is set to open at the former “Steamers Traders” premises on the ground floor of the Windsor Court development on Penarth Esplanade.
The premises have been vacant for some time but have now been leased by a new company Shore Penarth Ltd .
Earlier this year there were reports that the Ludlow Lane retailers Hamptons were planning to acquire the lease on the premises .
Shore Penarth Ltd, however, is an entirely separate entity from Hamptons even though it is run by the same directors – Andrew Bradshaw and Peter Knowles and is registered at the same address as Hamptons .
One of the windows of the seafront shop will be entirely taken up by a “Shore” logo and its slogan “Life is better …at the beach”.
Proposals for the exterior signage for the new business have been submitted for planning consent to the Vale of Glamorgan Council .
The new store currently being renovated and painted prior to opening later this month. It will stock a wide range of gifts and accessories.