Although Penarth residents are almost blase about seeing film crews almost constantly at work around the town – shooting various tv and movie productions – what’s less well-known is the number of tv commercials also being shot here.
A newly-renovated house in Plymouth Road has been used this week as a location to shoot a tv commercial for the nationwide DIY chain Screwfix.
The crew and the production team carrying out this shoot however, aren’t “out-of-towners”. This commercial is yet another being made by the indigenous, well-established and highly successful local firm Wordley Production Partners.
Wordley has a 25-strong team based in High Street, Penarth who’ve been successfully making premium tv commercials and promotions for a wide range of national retailers and major companies for many years – combining both the creative and the production side of every project.
Clients include not only Screwfix but firms like Furniture Village, Moonpig.com , Nationwide and scores of others who use tv advertising extensively.
Because tv commercials are seen on screen many more times that most quickly-forgotten soaps and dramas – and financially have much more riding on them – every detail has to be just right, and the production values need to be top notch.
The secret of the success of Wordley Production Partners is a very high rate of client retention – 92% – meaning that the customers like what they do for them, and just keep on coming back for more.