Opening in Glebe St this morning on the dot of 10:00 was Penarth’s brand-new cheese and wine shop “Fauvette”.
Despite zero advertising – and nil pre-publicity – somehow the word had got around that Penarth’s newest retailer had just opened its doors and the shop was doing a roaring trade within just minutes of opening.
The shop is in the former “Chris Capus” premises (next door to Anne Morgan jewellery) . What was once one of the oldest retail premises in Penarth has undergone an extensive – and expensive – rebuild with immaculate pristine tiled walls and the very latest in refrigerated counters and cabinets.
All that remains of the old shop is the original Victorian windows and fascia, the mahogany timbers of which apparently only needed sanding down and a fresh coat of paint.
A bewildering selection of cheeses to please all palates is on display – along with large selection of carefully-chosen wines.
The new shop has sourced quite a lot of locally-made Welsh cheese and this now constitutes about 25% of their stock. The rest is English and continental from carefully selected producers.
For a set price customers can also select their own mix of anti-pasti from a range of fresh olives, tomatoes and delicatessen.
The shop – and the Fauvette company – has been set up by co-directors Philippa “Pip” Friedman and Jean-Marc Delys who’ve been “best friends for 25 years” .
They met and worked in catering in London before Pip then moved to the Cotswolds where she produced her own cheese for 14 years on a farm in the Cotswolds – and then to Penarth which is where her partner lives.
Jean-Marc meanwhile worked for a cheese wholesaler in the Cotswolds where he linked up again with Phillipa and loved Penarth so much he also decided to move here so that the two of them could launch their joint new cheese retailing company “Fauvette” (French for “warbler”) and open their first cheese-shop in Penarth.
It’s taken many hours of hard work and lots of late nights to get the business up and running – but now it seems as though Penarth’s new specialist cheese shop has found a retailing niche in the town and added another good reason to shop in bustling Penarth.