BIZWATCH: BRISK BUSINESS AT PENARTH’S NEW CHEESE & WINE SHOP

Penarth's new Glebe St cheese and wine shop "Fauvette" had customers calling in as soon as the doors opened

Penarth’s new Glebe St cheese and wine shop “Fauvette” had customers calling-in as soon as the doors opened for the first time this morning

Opening in Glebe St this morning on the dot of 10:00 was Penarth’s brand-new cheese and wine shop “Fauvette”.

Despite zero advertising –  and nil pre-publicity – somehow the word had got around that Penarth’s newest retailer had just opened its doors and the shop was doing a roaring trade within just minutes of opening.

The cheeses were flying off the refrigeratyed shelves at Fauvette this morning

The cheeses were flying off the refrigerated shelves at Fauvette this morning

The shop is in the former “Chris Capus” premises (next door to Anne Morgan jewellery) .  What was once one of the oldest retail premises in Penarth has undergone an extensive – and expensive – rebuild with immaculate pristine tiled walls and the very latest in refrigerated counters and cabinets.

All that remains of the old shop is the original  Victorian windows and fascia, the mahogany timbers of which apparently only needed sanding down and a fresh coat of paint.

Just a few of the dozens of cheeses available at Fauvette

Just a few of the dozens of cheeses available at Fauvette. 25% of it is made in Wales.

A bewildering selection of cheeses to please all palates is on display –  along with large selection of carefully-chosen wines.

The new shop has sourced quite a lot of locally-made Welsh cheese and this now constitutes about 25% of their stock. The rest is English and continental from carefully selected producers.

Part of the selection of wines in stock - and customers can also make their own selection of delicatessen

Part of the selection of wines in stock – and customers can also make their own selection of delicatessen

For a set price customers can also select their own mix of anti-pasti from a  range of fresh olives, tomatoes and delicatessen.

The shop – and the Fauvette company – has been set up by co-directors Philippa “Pip” Friedman and Jean-Marc Delys who’ve been “best friends for 25 years” .

Philippa Friedman and Jean-Marc Delys are the directors of the new business

Philippa Friedman and Jean-Marc Delys are the directors of the new business

They met and worked in catering in London before  Pip then moved to the Cotswolds where she produced  her own cheese for 14 years on a farm in the Cotswolds – and then to Penarth which is where her partner lives.

Jean-Marc meanwhile worked for a cheese wholesaler in the Cotswolds where he  linked up again with Phillipa and loved Penarth so much he also decided to move here so that the two of them could launch their joint new cheese retailing company  “Fauvette” (French for “warbler”) and open their first cheese-shop in Penarth.

Today all those late nights and hard work began to pay off

All those late nights of hard work earlier this month  began to pay off after today’s opening (Photo Kevin O’Sullivan)

It’s taken many hours of hard work and lots of late nights to get the business up and running – but now it seems as though Penarth’s new specialist cheese shop has found a retailing niche in the town and added another good reason to shop in bustling Penarth.

 

 

 

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Penarth Daily News email address dmj@newsnet.uk . Penarth Daily News is an independent free on-line fair and balanced news service published by NewsNet Ltd covering the town of Penarth in the Vale of Glamorgan, Wales, UK. All our news items are based on the information we receive or discover at the time of publication and are published on the basis that they are accurate to the best of our knowledge and belief at that time.
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30 Responses to BIZWATCH: BRISK BUSINESS AT PENARTH’S NEW CHEESE & WINE SHOP

  1. penarthblog says:

    Yet another fantastic addition to Penarth, promoting the image of the town as a foody destination. Best of luck for the future and I hope it will enspire more such enterprises in the future. What I believe is needed now is an imaginative way of marketing all of this.

  2. Bobby says:

    Looks great! I’m definitely going to pay them a visit this weekend to sample at least some of those cheeses.

  3. penarthblog says:

    Or even inspire. Lol,

  4. Lyndsay Doyle says:

    I can’t believe the transformation – it looks so different in the pictures. I’ll be in for some Welsh cheese very soon. Good luck to them!

  5. Tom says:

    It looks fantastic. Congratulations!

  6. sjleworthy says:

    Will definately need to test some of those products out! Great addition.

  7. penarthblog says:

    On an allied subject, it seems Brewstone will be opening in the former Blockbusters premises next year.

  8. CoexistinPenarth says:

    Looks amazing, can’t wait to pop in tomorrow to stock up on stilton!🙂 I hope they do very well.

  9. Mgg says:

    The conversion was done very Caerphilly and they didn’t stilton any detail.

  10. R Stingl says:

    Good luck From Celtic Carpet Cleaning

  11. Frank Evans says:

    Anymore cheese gromit ☺

  12. Mike Caplan says:

    Fantastic! Good luck with it, it looks fantastic.
    from The Fig Tree

  13. penarthblog says:

    Wouldn’t it be great if local businesses and others got together to come with a marketing package to promote the town? Penarth has so much to offer locals and visitors alike, the Pier, The Marina, Cosmeston Lakes, Turner House, award winning restaurants, cafes, pubs and independent traders.

    • Lyndsay Doyle says:

      A commendable idea! Let’s see your proposals, marketing proposals and costings.

    • We need to create an enthusiastic and proactive business forum for Penarth. Doom-sayers will say “done it all before, didn’t work”, but the forum is only as positive as its members. Anyone else agree?

    • Keith Inker says:

      How do we learn more of what you have in mind? Is there any business plan, or marketing strategy? What have the Town Council said about your ideas?

      • penarthblog says:

        I’m putting forward a personal view based on developments over the past few years, the Pier, new independent businesses and other things. It seems to me that there is an opportunity to build an image of the town if we work together, I leave the details to the experts and those with appropriate experience.

    • Doctor David says:

      It would be great, if only they could agree. Half of the town’s businesses want to promote their goods and services to residents, and the other half want to promote themselves to visitors. So, one half will only spend on their own marketing, and the other half want to find common cause. A good proportion of local businesses don’t want to invest in tourist enterprises, as it will be of no benefit to them, and they have to channel their budget elsewhere. After all, who visits Penarth to buy paint, to get shoes or TVs repaired, to buy a raincoat or pet food, or to get a prescription fulfilled. Tourism only benefits a minority of local businesses.

      • penarthblog says:

        Oh well, if that is true, that’s it then.

      • Doctor David says:

        If Penarth were a tourist town, we would have more than the handful of hotels you can find by googling ‘where to stay in Penarth’ or ‘hotels in Penarth’. For many decades, Penarth has served as a dormitory town for those who work in Cardiff. The amenities are for the residents. Of course, we may welcome visitors from Cardiff and the Vale, but spending money on advertising the town is, in my view, a total waste of money because it is preaching to the converted. That is one of the reasons why such projects fizzle out. The other reason is that there is no shortage of people here with good ideas. There is a shortage of people with the time or inclination to put these ideas to work.

    • AK says:

      Sounds like a job for the Town Council !

  14. Martha says:

    Just been in – it’s fabulous – and I won’t be able to stay out of there. A fantastic addition to the town.

  15. Chris Capus's granddaughter says:

    So glad the vintage shop front has been tastefully renovated! Would like to wish the owners every success for the future.

  16. Peter Church says:

    Why don’t all the local independent Food Retailer get together and print off a few hundred hessian shopping bags:
    Penarth: Best Foody Town in South Wales
    Penarth: Pier into our Independent Food Shops!
    Penarth: I bagged me some Great Food!
    Penarth: Break free of the Chains!

  17. Louise says:

    Bought some Taleggio cheese, a seeded loaf and some membrillo today. All delicious and Pip and Jean-Marc very friendly. A fabulous addition to Penarth.

  18. Fauvette says:

    Thank you for the article and for all the great comments. J-M & Pip at Fauvette

  19. tmattoneill says:

    Looking forward to a mini road trip to Penarth!

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