Penarth’s first-ever so-called “50-Mile-Market” – due to open in the Paget Rooms this morning – appears to be selling food from a lot further away than customers might have been expecting.
The concept of the“50-mile-market” is that no food brought for sale at the monthly event by stall-holders will have been produced beyond a radius of 50 miles from Penarth – thus making it environmentally acceptable to green lobbyists and those who demand freshly- made locally-produced food.
However – according to Twitter – amongst the traders due to be at this morning’s augural 50-Mile-Market in Penarth is “Mrs Brown’s Bakes” – a bakery which is based in Plymouth which would involve a 2 hour 33 minute road journey of 155 miles – making it a round-trip of 310 miles.
It now transpires that the name of the Plymouth firm may also be being used by another business – but as addresses of the businesses participating in the “50-Mile Market” are not specified in the promotion posters, other than those which use their locations as part of their trading name , its not possible for customers to identify the origins of their produce.
Of all the 17 stall-holders listed to be at today’s event, only 2 appear to be based in Penarth and pay local business rates.
The inaugural Penarth 50-Mile-Market was due to be opened at 10:00 this morning at the Paget Rooms by the Labour and Co-operative MP for Cardiff South and Penarth, Stephen Doughty.
Earlier in the year local residents had complained about the 50-Mile-Market’s original scheme to set-up its regular monthly market inside Penarth’s Grade II listed Turner House Gallery – a building gifted to the townspeople of Penarth by the local Victorian philanthropist James Pyke-Thompson .
When the scale of public outrage became clear, the idea was dropped and the Paget Rooms – owned by Penarth Town Council – was hired as an alternative venue.