Penarth Council’s planning committee has decided to support the controversial new colour scheme which has been applied to “Gifts @ No.9” at No. 9 Windsor Road – in the heart of Penarth’s Town Centre
The re-fitted and re-painted shop had been officially opened by the Mayor of Penarth Cllr Mike Cuddy in back May this year – but in September the Vale of Glamorgan Council told the proprietor – experienced local retailer Cathy Evans – that someone had “reported” the new paint scheme to them and issued her with an “Enforcement Contravention” letter.
Cathy Evans who also owns two other successful businesses in Penarth says she had no idea – until she received the letter – that there would be a problem with the colours of her new Windsor Road shop which is leased from landlords Joyell Ltd.
The shop (formerly Windsor Gifts) is a Grade II listed building in the Penarth Conservation Area where planning regulations require any change of colour scheme to be formally cleared with the Vale of Glamorgan Council’s planning officers before any new paint job is applied .
Now landlords Joyell Ltd have submitted a formal – retrospective – planning application to the Vale of Glamorgan Council to clear permission for last May’s change of colour from what was “dark green, dark charcoal grey and cream” to “pale pink/lilac and dark purple” . The firm says the changes have “improved the appearance of the building significantly without undermining the architectural character and charm of the building and the surrounding area” .
The application says “The changes have considerable enhanced and brightened the appearance of Penarth high street in a time of economic hardship and down turn for the local business community. Using vibrant, fresh colours has made the shop front attractive and appealing to consumers, the vast majority of whom have expressed positivity to the changes made”
Opening the discussion, the chaiman of the Penarth Council planning committee Cllr Neil Thomas (Labour St Augustines) said he was not sure about the “aesthetic” of the colour scheme.
“I have my own views on that” he said “ but in terms of the town we can comment”,
Cllr Rosemary Cook (Labour StAugustines) said of the shop-front “I think it’s lovely to see. It’s creative, interesting, flourishing – great ” .
Cllr Anthony Ernest (Conservative Plymouth ward) said he was surprised to see that the owners had been “forced into submitting a planning application for this” but acknowledged that the Vale Council had no option but to investigate when it received a planning complaint.
He said he thought that Penarth planning committee should allow the colour change and tabled a motion that it be approved. This was carried and the final decision will now rest with the Vale of Glamorgan Council.