CONTROVERSIAL NEW COLOUR SCHEME IS BACKED BY PENARTH COUNCIL

The controversial new colour scheme for No 9 Windsor Road - which was the subject of an enforcement letter -  is being suppoted by Penarth Town Council

The controversial new colour scheme for No 9 Windsor Road – which was the subject of an enforcement letter – is being suppoted by Penarth Town Council

Penarth Council’s planning committee has decided to support the controversial new colour scheme which has been applied to “Gifts @ No.9” at No. 9 Windsor Road – in the heart of Penarth’s Town Centre 

The re-fitted and re-painted  shop had been officially opened by the Mayor of Penarth Cllr Mike Cuddy in back May this year – but in September the Vale of Glamorgan Council told the proprietor – experienced local retailer Cathy Evans – that someone had “reported” the new paint scheme to them and issued her with an “Enforcement Contravention” letter.

"Gifts @ No.9" is the concept of experienced local retailer Cathy Evans who also owns two other successful businesses in Penarth. She says she had no idea there would be a problem with the colours of her shop.

“Gifts @ No.9” is the concept of experienced local retailer Cathy Evans who also owns two other successful businesses in Penarth. She says she had no idea there would be a problem with the colours of her shop until she received an enforcement letter from the Vale of Glamorgan Council .

Cathy Evans who also owns two other successful businesses in Penarth says she had no idea – until she received the letter – that there would be a problem with the colours of her new Windsor Road shop which is leased from landlords Joyell Ltd.

The shop (formerly Windsor Gifts)  is a Grade II listed building in the Penarth Conservation Area where planning regulations require any change of colour scheme to be formally cleared with the Vale of Glamorgan Council’s planning officers before any new paint job is applied .

If the Vale Council now agrees, "Gifts @ No 9" will allowed to retain its lilac and purple colour scheme.

If the Vale Council now agrees, “Gifts @ No 9” will allowed to retain its lilac and purple colour scheme.

Now landlords Joyell Ltd have submitted a formal – retrospective – planning application to the Vale of  Glamorgan Council to clear permission for last May’s change of colour from what was “dark green, dark charcoal grey and cream” to “pale pink/lilac and dark purple” . The firm says the changes have “improved the appearance of the building significantly without undermining the architectural character and charm of the building and the surrounding area”  .

The application says “The changes have considerable enhanced and brightened the appearance of Penarth high street in a time of economic hardship and down turn for the local business community. Using vibrant, fresh colours has made the shop front attractive and appealing to consumers, the vast majority of whom have expressed positivity to the changes made”

Cllr Neil Thomas (Labour Cornerswell) chairman of Penarth planning committee

Cllr Neil Thomas (Labour Cornerswell) chairman of Penarth planning committee

Opening the discussion, the chaiman of the Penarth Council planning committee  Cllr Neil Thomas (Labour St Augustines) said he was not sure about the “aesthetic” of the colour scheme.

I have my own views on that” he said “ but  in terms of the town we can comment”,

Cllr Cook wore a not dissimilar colour scheme herself when she was Mayor of Penarth

Cllr Cook wore a not dissimilar colour scheme herself when she was Mayor of Penarth

Cllr Rosemary Cook (Labour StAugustines) said of the shop-front   “I think it’s lovely to see. It’s creative, interesting,  flourishing – great 

Cllr Anthony Ernest, Conservative Plymouth Ward

Cllr Anthony Ernest, Conservative Plymouth Ward

Cllr Anthony Ernest (Conservative Plymouth ward) said he was surprised to see that the owners had been “forced into submitting a planning application for this”  but acknowledged that the Vale Council had no option but to investigate when it received a planning complaint.

He said he thought that Penarth planning committee should allow the colour change and tabled a motion that it be approved. This was carried and the  final decision will now rest with the Vale of Glamorgan Council.

About NewsNet

Penarth Daily News email address dmj@newsnet.uk . Penarth Daily News is an independent free on-line fair and balanced news service published by NewsNet Ltd covering the town of Penarth in the Vale of Glamorgan, Wales, UK. All our news items are based on the information we receive or discover at the time of publication and are published on the basis that they are accurate to the best of our knowledge and belief at that time.
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11 Responses to CONTROVERSIAL NEW COLOUR SCHEME IS BACKED BY PENARTH COUNCIL

  1. penarthblog says:

    Businesses face all kinds of challenges and anything they do to promote their products and services has to be encouraged and supported and at least this business adds a bit of colour to the town which is welcome. In recent months a lot of new businesses have opened in Penarth and that is encouraging and they all offer something different to the town, but the one thing that they offer collectively is energy and commitment and that should be celebrated. There was an item on ITV Wales news last night about the number of vacant shops in various places and it was disheartening, some towns have vacancy rates of around 25% and despite various well intentioned initiatives, continue to stagnate, Luckily we in Penarth aren’t in that position, but we are where we are today not by accident but by us all working together businesses, customers, politicians and individuals. I apologise for this somewhat lengthy rant, but it’s something I passionately believe in and I truly believe that Penarth has the ability to be the best town of its size not only in Wales but in the UK and a purple shop is a step towards that goal.

  2. Jillabong says:

    But no problem with the equally bright and attractive paint job on the adjoining property?

  3. Martin Coffee says:

    Whilst the majority of units in the town centre are in use there are units in the suburbs which are empty. It would be good if the town council and Barry could put some effort into finding businesses to utilise these.

  4. Christopher David says:

    Moving on.

  5. RetailGuru says:

    This is absolutely ridiculous; a waste of the Council’s time, a waste of the store owner’s time and more importantly a costly exercise. Are we supporting small businesses or knocking them? Knock them too hard and they’ll disappear and Penarth will become another ghost town. That’ll be a much bigger story than the colour of a shop fascia!

  6. Christopher David says:

    Yes indeed Ret G. We already have the usual abhorrent, brash, crass and bogus standard high St bores. So just leave a local entrepreneur adding a bit of colour alone ay!

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