Two sisters – who were once pupils at St Cyres School Penarth – have set up in business together selling their own brand of make-up brushes and now have an enterprise estimated to be worth more than £8,000,000.
They’re Hannah and Sophie Pycroft who got the idea when they went on a family holiday with their parents to Gran Canaria.
Inspiration struck as the siblings swopped money-making ideas with their parents around the hotel swimming pool . After discounting several concepts they eventually came up with what they call “trend-led beauty tools” – a notion which capitalised on their respective professional skills – shooting photographs and videos.
They took 12 months to thoroughly research their business, Spectrum Collections, develop a business model, a distinctive brand and source the high-quality product they wanted in China.
Sophie’s former design technology teachers in St Cyres School, Penarth, were roped in to give advice and to make displays for their product range. By the end of their first year they had sold 10,000 brushes with orders piling-in from social media and 200,000 followers on Instagram.
In no time 2,000 orders a month for the multi-coloured brush sets were being dispatched all over the world from their base in Barry garage.
The sisters, who release a new “must-have” brush-set every four months – have turned conventional business practice on its head . They couldn’t afford a marketing budget – so they didn’t have one – they just used social media. They initially couldn’t afford any staff – so they rolled up their sleeves and handled the orders themselves, working long hours to get the job done.
Now they have a small team of employees, a brand worth £8,000,000, deals being signed with top TV shows and fashion magazines – and those relentless orders just keep pouring in.