The signage for the new store – ( when it’s finished it will read “The Edinburgh Woollen Mill”) was still in the process of being installed yesterday afternoon – but with the grand opening scheduled for Good Friday April 14th, no doubt the “Edinb…” bit will have been put in place by then.
The new store is in the former premises of Holder’s Menswear on Windsor Road and is conveniently sandwiched between the Ocho Lounge and Coffee #1 with a bus stop right outside.
On Friday staff will be on hand not only to greet the customers but also to hand out 20 free goody-bags to each of the first score through the door .
There’ll also be an in-store competition. Twenty hidden Edinburgh Woollen Mill vouchers will have been tucked away around the shop – ready for the first customers to find.
For the last century or so the Holder’s premises in Windsor Road have always been an exclusively a gents’ tailors and outfitters – but now, in the bright new and totally re-fitted Edinburgh Woollen Mill store, ladies too get a look in – with top brands like Country Rose, Isle, Honor Millburn, and One Valley being stocked.
Store manager Rhian Davies, says she’s confident the store will be “a superb addition to the town’s existing retail-offering”.