BIZWATCH: THE NEW NAME ON THE ESPLANADE IS “CRAZY CAFE”

The Crazy Cafe is the name selected for the new bakery, ice cream parlour, cafe, and bistro on Penarth Esplanade

“Crazy Cafe” has been chosen as the name of the new cafe, bakery and wine bar due to open in a few weeks time on Penarth Esplanade.

The cafe’s new logo is now in place

Work on re-fitting the premises – in the re-built £8,000,000 Beachcliff complex –   is still in progress and there is to be a two-week period of staff training before the cafe opens for the first time towards the end of May.

The Crazy Cafe logo has – perhaps controversially – been produced in graffiti-style graphics .

However, as it’s been installed in one of the front windows of the cafe,  it’s unlikely to run into the planning objections which the nearby “Shore” shop received when its proprietors  applied to install a “driftwood” style sign on the exterior wall – a sign which eventually was permitted.

Penarth resident Richard Hayward is the well known property entrepreneur who has carried out the whole of the £8,000,000 Beachcliff development – including the new Crazy Cafe

The cafe – which is owned by the Hayward Group  is to be open from 8:00 am and will sell fresh bread and patisseries, coffee and  tea and has applied for an alcohol licence and is aiming to become Penarth’s equivalent of Fortnum & Mason.

A top-of-the-range ice cream parlour is to be opened next door to the James Sommerin restaurant . Between the ice cream parlour and the Crazy Cafe will be the entrance to a planned new  top-flight hotel .The new ice-cream parlour and the hotel development will follow the launch of the bakery and cafe in a phased sequence.

 

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43 Responses to BIZWATCH: THE NEW NAME ON THE ESPLANADE IS “CRAZY CAFE”

  1. penarthblog says:

    Good luck with the new enterprise.

  2. Andrew Jones says:

    I must admit to being baffled by the choice of name and logo design – it doesn’t quite have the ring of Fortnum & Masons if this is what it aspires to

  3. Brickie says:

    Sounds like a good addition to the esplanade – but what a naff name. Sounds more like a fairground attraction.

  4. Boltieb says:

    What were they thinking of with that name/logo????? What market research was done I wonder…..It feels like someone that was once told they were ‘crazy and wacky’ has been let loose…..

  5. andrewsketty says:

    hopefully PACL didn’t advise on the marketing strategy

  6. Max Wallis says:

    Dreadful. Just what we don’t want on the esplanade, the Crazy Cafe logo in graffiti-style graphics. Just who are they trying to market this cafe to? .

    • Vicky M says:

      Clearly not you, which in my book is a good thing. Far too many grumpy, miserable and negative people around here just waiting for a good old moan about any form of change 🙂

      Good luck to the new business.

      • The Milkmaid says:

        I’m looking forwards to a coffee and cake, the name doesn’t worry me… I’m sure RH will change it at some point, it seems to have been thought of in a hurry…. well done to Richard Hayward and the effort he has put into Beachcliff… lots of money upfront for not much return yet..

  7. penarthblog says:

    It’s pretty simple, the business will either be successful or not, it all depends on whether the services offered are attractive to customers. It doesn’t matter what people think.

  8. Dan says:

    The premises look great but what a truly terrible name. Maybe Penarth is to become the new Blackpool and the owners are ahead of the game !

  9. Lucy says:

    Will the every day people of Penarth (IE working class people) afford to take there children there!

  10. Lucy says:

    We can all move with the times! It Penarth not L A!

  11. Ignatius O'Reilly says:

    They weren’t allowed to call it The Please Don’t Come In If All You’re Going To Do Is Moan About How Things Aren’t To Your Particular Taste And Bang On About The Good Old Days (Which You Probably Moaned About At The Time Anyway) Coffee Shop.

    But it looks like this name and logo should work equally well. I wish them the very best of luck and can’t wait to pop down for a coffee in a nimby-free environment.

  12. Andrew Worsley says:

    I think it should be named The Posh Café after all its not designed to be down to earth and serving wholesome yet simple fayre like The Busy Teapot does.

  13. made me laugh Freddie but what about “bxggxers in red slacks” ha ha ha

  14. snoggerdog says:

    my mother taught me “empty vessels make the most noise” years later a retired bt engineer told me the complainers& whingers get seen to first the meek last, think tim t the world has moved on,as for the name “crazy” the average age of penarthians is 42.5 & quite a few are “crazy” it is def mod (down wiv the kids,yo) so are some establishments in cardiff to name a few,dirty martini,grazing shed,coyote ugly,maybe mr sommerin will go for a new logo suggestion the truffle trough !

  15. snoggerdog says:

    crazy cafe,crazy bench by barclays,crazy viewing platform,crazy place to put a bus stop (opp st joes) crazy parking & crazy pavements,penarths gone crazy,how about a slade tribute band in the pag,we,re all crazee now.

  16. Gill says:

    Has anybody asked Richard Hayward if he would be interested in taking over running Penarth Pier? I’m sure he would make a much better go of it than the present lot. As to the name of the new cafe, I think it’s irrelevant as long as the service and food are ok. As a newcomer to Penarth I welcome any new well run venture opening up, The best of luck to them, I’ll be one of their first customers.

  17. I dont think we have a “type” ? we are a pretty open book tbh.
    whilst we do have customers who are hip enough to make me feel about as cool as your dads dancing at a wedding.
    We do also have the odd gentleman whom is no stranger to red trousers….
    The world takes all sorts..
    Cant say we wouldnt mind a Sea veiw though.

  18. Daft o dul says:

    It lacks class and style.

    • AK says:

      The illuminated sign at the Paramount restaurant in Station Approach has class and style, and the VOG does not approve. It seems you can’t win.

      The esplanade has never been the same since Tony’s was pushed out. Perhaps the Crazy Cafe wine bar will put some life back into it.

  19. Dizzydeb says:

    I don’t care what it’s called as long as the cappuccino is perfect and the cakes truly amazing. Not like the awful coffee shop on the pier. Good luck crazy cafe👍

    • AK says:

      I’m glad I’m not the only one who thinks the coffee in the Pavillion is awful.

      • Andrew Jones says:

        Its dreadful! The only the thing in the Pavilion they got right is the cinema and that’s closed down!

  20. Peter Church says:

    Maybe it will just be the prices that are crazy?

  21. Reblogged this on Page1world and commented:
    Anyone investing such a substantial amount in Penarth seafront must be applauded – the development adds value to the residents and tourism experience – I understood from a meeting that a function space for weddings and events circa 150 guests was being created and the rooms were then being sold via air B and B. Luxury on the sea front with take away coffee for around £2.75 from the cafe will set a new standard in quality and price. With a takeaway coffee being available from £1.00 to £1.65 at the moment then it’s a big jump. In the town centre I found a coffee for £1.75 to take away. Adding value in the crazy cafe should be easier to achieve, to warrant the prices I believe with promised luxury art and furniture, singing and entertaining waiting staff and the quality of the food produced for those sitting inside or upstairs terrace. I’m looking forward to trying the home baked cakes and breads. With the cafe also serving milk and staples for residents near by, then I’m sure this will be welcomed by many. We need to ensure I feel the parking outside is relooked at with maximum parking times for cars to stay during holiday periods with another stab at reviewing the yellow line policy?

  22. Peter says:

    Love the name your business call it what you want

    Good luck

  23. AK says:

    http://www.bbc.co.uk/news/uk-england-london-39695911

    Interesting planning judgement in court here – that will send the VOG into a spin

  24. Daft o dull says:

    It is a real pity after all the effort RH has put into restoring this great building and doing it so honestly to the integrity of the original building that it no simply looks like it has been vandalised.

    I am sure the bearded, tattooed, hipster Bartistas will think it is cool and unique just like their uniform skinny jeans and buttoned up lumberjack shirts.

  25. penarthblog says:

    There are those who are critical of this design and there are those who support it. Just as there were for the colour of the St Fagans, the design of the house on Victoria Road, not to the mention the debate about the colour schemes and signs of recent new businesses on Glebe Street and Windsor Road. What this demonstrates to me is that the people of Penarth care passionately about their town and that’s fantastic and long may it continue.

  26. AK says:

    My present wife and I were on the pier at the weekend, and just saying how nice the ‘new Beachcliff’ building looks from a distance.

    What spoils the whole esplanade is the endless procession of cars crawling in front of the cafes, restaurants and bars, spoiling the fresh air and ruining the view.

    Time to close the esplanade to traffic and divert round Marine Parade to the cliff top.

    • Digby Dogmael says:

      I bet the missus is chuffed to be referred to as “my present wife”. Nothing like a bit of forward planning!

      • Peter Church says:

        My present Wife!!!
        Something “The Donald” would say 🙂

      • Mgg says:

        Yeah i used to refer to mine as my wife of six months . But you’ve only been married 3 months they would say. …..and I would reply … only 3 months to go then!!!

    • CelticMan says:

      I do agree with you as I took friends to the esplanade on the weekend who couldn’t help noticing the cars backing up Beach Road whilst people tried to park and were surprised that almost all the double yellow lines were full of parked cars. But to force the cars up Bridgeman and Marine Parade creates its own problems. Back to the old car parking debate I’m afraid. Parking needs to be enforced or it becomes a free for all and the car park ???

      • Mgg says:

        Park and ride from cliff top car park. .? There’s an idea for debate and im not standing for election .and a circular bus from town centre , well an oblong bus that goes in a circle , well not a circle but a loop . Even better a charabanc like the origonal Solomon Andrews and from the Victorians who got on at the station , beach road and cliff hill a preamble through Windsor gardens , back on the bus for return vis Plymouth Rd . A grand tour iif i may say so.

  27. Craig howell says:

    An ice cream parlour next door?? so why can’t Nicola sell ice cream on the pier then?

  28. Elizabeth Mccarthy says:

    Is this approach aimed at luring in the younger crowd by using the street art of my generation (the eighties)? Because I don’t think it will work…I’m not sure they are interested in expensive patisserie…I might be wrong…I have to say – if this is the gentleman who created the mock tudor facade – then thank you for the long hard laugh we had when first seeing it. Doesn’t he know that mock tudor became a bit of a joke? The preserve of naff builders and the newly rich? If it ain’t tudor – don’t mock it and especially not in a town most known for a late Victorian heritage.

    (The key to taste is to preserve, nod and point to the heritage of a place…you don’t have to – but tudor buildings were clumsy looking things…why would you want to recreate them unless you are trying to pretend that they are older and worth more money? See – naff.)

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