The new Crazy Licks ice-cream parlour has opened on Penarth Esplanade

The long-awaited new ice-cream parlour on Penarth Esplanade has now been opened next door to the “Crazy Cafe” – of which it is an adjunct.

Large  bi-fold windows open up to almost make the pavement part of the premises .

Original sea-side-themed paintings adorn the walls

. Carefully-chosen paintings adorn the rear wall, and vintage tungsten light bulbs are suspended over the counter areas  to enhance the period appearance.

Multi-coloured  – but faded-effect  -wooden back-boards give the brand-new business  a vintage “seaside feel” and help promote the range of ice cream flavours and colours being purveyed.

Alfresco seating is available outside

The shop is the latest enterprise to be launched by Penarth property entrepreneur Richard Hayward whose firm has carried out the total re-build of the entire Beachcliff complex and which now includes the “Restaurant James Sommerin ” , Mr Sommerin’s boutique hotel “Rooms” , the Crazy Cafe / bakery/ patisserie / coffee shop  – and now the ice cream parlour.

Somerset-made Lovingtons ice creams – produced just across the water from Penarth are on the menu

The “Crazy Licks” ice cream outlet (the name appears on the menu)  has a franchise for Lovington’s ice cream – a premium brand made in Somerset which is produced in a  factory with a strict “no nuts” policy and is said to be “suitable for vegetarians (lacto/ovo tolerant)” and is also free from “GMO with no artificial flavouring or artificial colouring”.

For those who are tempted – a single scoop cone costs £1.95, two scoops – £2.95 and three scoops will set customers back £3.95 –  with a variety of toppings available as as extras.


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  1. Taffy says:

    But not Vegan appropriate!

    • cogan nomen says:

      Do I take it that
      You prefer a different
      Type of cone ?

    • Big Davey says:

      Its cream, but frozen like, why would you expect there to be a vegan option?

      If you chose to go vegan then you chose to forego such foodstuffs surely.

      • Taffy says:

        Because, Big Davey, vegan ice cream is available on the market

      • Eddie says:

        It would be lovely if there were a vegan ice cream on the menu. It certainly can be done. Swedish glace do a range of vegan ice cream which can be bought in most supermarkets.

  2. andrewsketty says:

    I’m assuming PACL hasn’t bothered to re-open its ice cream parlour in the Pavilion this summer?

    • Penarth realist says:

      PACL should pack up shop and transfer running of the pavilion and cinema over to Chapter.
      We might get food that’s served until 10pm and a cinema that shows films!

    • Dewi says:

      Did their Ice Cream Parlour ever really open? First it was upstairs then it was downstairs. There were never any staff behind the counter. Very uninviting and half hearted. Why begin something and then let it fizzle out in a matter of weeks. If you don’t have the means to run it properly don’t start. It’s unfair to get customers hopes up. I was going to bring my daughter and her friends for a birthday celebration but soon changed my mind.

  3. hopenotnasty says:

    Well obviously good luck with the venture. Can I just ask why it is not supporting local South Wales ice cream such as sub-zero (formerly Mr. creamy) which is a great success story for a firm based in the Rhonda. Packed out on weekends with hordes of fans.

  4. Chris Shamb says:

    Crazy prices!

    • RetailGuru says:

      Um…crazy in what respect?

      • A SCOOP TO FAR says:

        Sadly & Obviously you think £1,95 a scoop is good value. Well Yes I suppose in the Retail Game its Wake Up EVERYBODY and Taste my PROFIT !!!

      • Hamish Munnypenny says:

        If you want to pay 1997 prices, you can have 1997 ice cream. If the price is your main concern, why not buy a chemical powder and water ready-mix diesel flavour cone from a van?
        If the ice cream is of a high standard, it’s not a lot to pay.

  5. Gray local says:

    Good luck with their. Entire but a shame that the ramp has been filled up with tables and chairs and plants so I guess only very very narrow wheelchairs will get access!

  6. Craig howell says:

    What a lovely looking place, i just hope that all the cars that park in front don’t leave their engine’s​ running for too long.

  7. Lover of Penarth and all that is good about it says:

    Well I think that edge of the ramp as you leave the crazy cafe is dangerous – why have they not but some sort of definition at the edge or it – it is the same cooour brick as the pavement – an accident waits to happen if you ask me

  8. snoggerdog says:

    i remember just before farthings were taken out of currency i went into mr griffiths shop on the corner of ivy & rudry st & paid for a strawberry/vanilla/chocolate cornet & paid with,yes,you guessed it with my monopoly notes. this will probably be voted most exciting post of month!

  9. Peter Church says:

    “Alfresco seating is available outside”
    I’m glad it is! 🙂

  10. BigpooSki says:

    All you need now is some sun

  11. Jackie says:

    watch where you are walking. Too much of what ifs we managed before all of this and we are all still alive no rubber flooring under the swings etc you got a scraped knee and you were more careful next time!

    • Doc Whassup says:

      A challenge – spend a day in a wheelchair, and see how you get on with it. Your post reveals a complete lack of understanding and empathy. Are you aware that legislation has reduced accidental deaths and injuries? Perhaps you’ve forgotten the people you once knew who died, or suffered life-changing accidents? Perhaps you just need to be less self-centred.

  12. AK says:

    So nice to have a great choice of cafes and restaurants on the sea front. The Fig Tree and its little cafe below, is the only one I frequent because I don’t have to sit looking at the back end of (badly) parked cars.

    It’s time to close the esplanade to cars completely, and make a one way system up, down and around from town / clifftop / Marine Parade. One of the great joys of Mermaid Quay is that it is traffic free (once you negotiate the ‘taxi rank’)

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