Bro Radio misleadingly uses a photograph of Penarth Pier as the masthead of its  Twitter page. The station’s signal – according to Ofcom – cannot be received in Penarth

The Vale of Glamorgan Council’s ruling cabinet has decided to continue to subsidise  the Barry commercial radio station Bro Radio for a further period of 3 years  – even though the station can’t be heard in most parts of the Vale of Glamorgan… or, for that matter, in Penarth.

The station is to be paid a grant by the council of £72,000 in monthly installments until the year 2021.

In return for the cash Bro Radio is supposed to:-

  •  promote council news,
  • provide updates on council services
  • provide public address notices
  • and provide live coverage and music at events such as “Barry Island Weekenders”.

Under the terms of its licence – issued by the broadcasting regulator Ofcom – the station is not legally required to be politically impartial in its coverage of local news or in its programming .

The Bro Radio broadcasting licence is due for renewal in March next year.


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Penarth Daily News email address . Penarth Daily News is an independent free on-line fair and balanced news service published by NewsNet Ltd covering the town of Penarth in the Vale of Glamorgan, Wales, UK. All our news items are based on the information we receive or discover at the time of publication and are published on the basis that they are accurate to the best of our knowledge and belief at that time. Comments posted on the site by commentators reflect their opinions and are not necessarily shared, endorsed or supported by Penarth Daily News.
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  1. Chris David says:

    I wonder if they’ve done any due diligence? Remember they chucked £100k plus at PACL with no professional checks. Is this even legal? How can a council give taxpayers money to a business when there is no direct and required service.

  2. patrick webster says:

    I fundamentally object to this misuse of my Council Tax payment. the more so because T cannot receive the Station

  3. Cogan nomen says:

    Ground control to major Tom
    Take your protein pills
    And get this council Gone !

  4. Jp says:

    More evidence that the Vale REALLY DOESNT CARE about Penarth, beyond making sure the town regularly fills its coffers. Tragically, our town council is worse!

  5. Philip Rapier says:

    PDN please tell us – are you able to confirm the use of the phrase “promote Council News” and quote the source?. This is serious and there is £72000 at stake here. One third of which will come from Penarth Council Tax Payers.
    If this reason for the award has been used by the Vale Council as a reason for granting the funds it is a potential breach of Section 5 of the Ofcom Community Radio Licensing Rules and also a potential misuse of Public Funds by the Vale

    OFCOM Rules reproduced below.

    Section five: Due impartiality and due accuracy
    03 April 2017

    Due impartiality and due accuracy in news
    5.1 News, in whatever form, must be reported with due accuracy and presented with due impartiality………………………….

    5.3 No politician may be used as a newsreader, interviewer or reporter in any news programmes unless, exceptionally, it is editorially justified. In that case, the political allegiance of that person must be made clear to the audience.

    Special impartiality requirements: news and other programmes
    Matters of political or industrial controversy and matters relating to current public policy

    Meaning of “matters of political or industrial controversy and matters relating to current public policy”:
    Matters of political or industrial controversy are political or industrial issues on which politicians, industry and/or the media are in debate. Matters relating to current public policy need not be the subject of debate but relate to a policy under discussion or already decided by a local, regional or national government or by bodies mandated by those public bodies to make policy on their behalf, for example non-governmental organisations, relevant European institutions, etc.

    • NewsNet says:

      The minutes of the Vale of Glamorgan Council cabinet meeting of July 30th 2018 say that in return for the VoG grant “Bro Radio helped to promote Council news, updates on services and provide Public Address notices, live broadcasting and music at Council run events such as the Barry Island Weekenders”.

  6. Peter Church says:

    A total disgrace and a waste of money.
    Never listened nor do I ever intend to.
    Penarth subsidising Barry as per usual.

  7. Steven says:

    Let’s start a petition online. And the Vale is looking to make savings of £11 million!

  8. Jean Thomas says:

    Firstly, I believe, it was a CONSERVATIVE council that granted this. Has anybody questioned where the council are funding this from; who has said that it is council tax money that is being used. Has Penarth Daily News told people that the radio station is in contact with Ofcom with regard to increasing the output from the transmitter. Has PDN done any “homework” at all before writing about this. I live in Penarth and I can receive the output at home and in my car as far as the Baron’s Court. So let us have the correct full details before any more is said. A lot of very good work is done for the community from this station and that includes the likes of Marie Curie in Penarth.

    • NewsNet says:

      Previous recent PDN stories have referred to the Bro Radio proposal to increase its signal strength (see and . Bro Radio has been talking about increasing its signal strength for some years. On July 18th 2018 Ofcom refused to confirm whether the station had applied to increase its transmission area . The most recent Ofcom transmission map shows that Penarth is not covered by Bro Radio. We published the map on July 24th 2018.

  9. Dan Potts says:

    Bro radio is totally biassed in favour of the council so it’s no surprise to me that they have been given a shed load of our money to promote The vale of Glamorgan council.

  10. Clive says:

    It’s a station with no particular merit but if you must it is available online …. anywhere – including Penarth

  11. Jp says:

    The tinlid in it today – The TORY Vale can fking money at this but has announced a binbag shambles from 3 Sept on the quiet.

  12. Ralph says:

    For those of you who can’t receive Bro radio, if it’s any consolation, it’s absolute rubbish.

  13. david wilton says:

    My car radio picks it up fine whilst I’m driving around Penarth. At home, I have listened in the past to certain shows via their website.

  14. AK says:

    You dinosaurs need to get with the technology.

    If you can read this, you can listen to Bro Radio on the interweb.

Comments are closed.