The local branch of the holiday company “TUI” is due to re-open its premises at Windsor Road Penarth this morning after a week-long renovation.
What’s now called “TUI” used to be called Thomson Holidays. The firm was founded in 1965 by the Canadian newspaper magnate Sir Roy Thomson but taken over by a massive German conglomerate in 2000.
The name “TUI” replaced the “Thomson” brand over the doorway of the Windsor Road premises several months ago – leaving many shoppers wondering what on earth “TUI” meant. [In fact, it stands for Touristik Union International Aktiengesellschaft.]
In the heavily-criticised but – phenomenally expensive – tv commercial (incessantly repeated on tv last winter) viewers were told over and over again that TUI is a brand which “crosses the “T”s , dots the “I”s and puts “U” in the middle “. The logo uses the letters to represent what is supposed to be a wink and a smile.
This commercial also featured a toe-curling song-and-dance tv promotion based on a tentative, watered-down, version of the 1983 Chaka Khan hit song “Ain’t Nobody (Loves me Better)” and was roundly castigated by pundits who had no hesitation in awarding it the title of the worst tv commercial of the year .
Nick Longman, the managing director of TUI UK said “People are looking beyond the traditional package holiday; they want a holiday that is hand-picked just for them, and the next evolution in mass-market travel is personalisation and customisation. It is our ambition to create holidays so personalised they ‘choose you’.”