A new study is to consider ways of linking Penarth to the Cardiff Bay Barrage and to the largely unused road which links Penarth with Cardiff

Penarth residents may be well-advised to bring along a lexicon of  impenetrable local authority phrases and official jargon to a drop-in event to be held at the Paget Rooms on January 24th from 13:00 to 19:00 .

The Vale of Glamorgan Council has announced that is has signed-up the controversial outsourcing and consulting company Capita to carry out a study of transport between Penarth and Cardiff Bay.

[Capita is the company which last year was blamed by 46% of family doctors in England for problems in the firm’s computerised  primary care support service . Last month Capita  was  lambasted for its operation of a £495,000,000 Ministry of Defence recruitment contract in which 47% of would-be recruits were kept waiting for so long, they dropped out.]

The Vale of Glamorgan Council adds a “grocer’s apostrophe” to the welter of jargon describing the forthcoming Penarth/ Cardiff Barrage study.

For Penarth residents – whose Council Tax will be paying for the Capita exercise – it’s not easy to deduce at first glance what the new study is actually going to do. The Vale Council says it will “seek to explore a range of opportunities within the study area, specifically focussing on the potential to: –

  • Increase the use of public transport [1]
  • Encourage modal shift [2] away from use of the private cars
  • Reduce road traffic congestion and support increased economic activity [3]
  • Increase both accessibility and connectivity [4]
  • Increase levels of active travel [5] in support of associated health benefits
  • Create infrastructure which supports tourism investment[6]

The council tells local residents  “To help support and inform the Stage One appraisal, we would welcome your views on how best these aims could be achieved including consideration of perceived problems, constraints and opportunities associated with travel in this area. As well as listening  to your views on how best enhanced sustainable travel could be established in this area, relevant staff will be on hand to provide members of the public with additional information on the study and the WelTAG process.”

PDN Footnotes :-

  1. Public transport“= Public transport (also known as public transportation, public transit, or mass transit) is transport of passengers by group travel systems available for use by the general public, typically managed on a schedule, operated on established routes, and that charge a posted fee for each trip. (International definitions)
  2. Modal Shift

Modal Shift – explained in a handy diagram

A modal shift occurs when one mode (A; e.g. road) has a comparative advantage in a similar market over another (B; e.g. rail). Comparative advantages can take various forms, such as costs, capacity, time, flexibility or reliability. Depending on what is being transported, the importance of each of these factors vary. For some, time is of the essence and a modal shift will occur only if the new mode offers time improvements or new capacity is no longer available, while for others it is mostly a matter of costs. The outcome is a series of decision made by firms (for freight) or individuals (for passengers) to shift to another mode if comparative advantages are significant enough. Comparative advantages can involve the difference in cost, time, level of service or reliability between two modes. The higher it is, the more there is an incentive to switch from one mode to the other.(Source The Geography of Transport Systems – Jean-Paul Rodrigue)

3 . “Enhanced Sustainable Transport=  “refers to the broad subject of transport that is sustainable in the senses of social, environmental and climate impacts and the ability to, in the global scope, supply the source energy indefinitely. Components for evaluating sustainability include the particular vehicles used for road, water or air transport; the source of energy; and the infrastructure used to accommodate the transport (roads, railways, airways, waterways, canals and terminals). Transport operations and logistics as well as transit-oriented development are also involved in evaluation” (Source Wikipedia) .

4. Accessibility and connectivity” = Accessibilty is the ease with which activities and opportunities may be reached using a transport system territorial cohesion and social exclusion. While connectivity can remain unchanged – a network connecting poles of attraction can be stable on the time – the accessibility can change because the users change .  The connectivity has social implications when social activities become mobilised in space and identify how social ties affect the integration of the transport systems
into urban patterns. (Source Urban Europe) .

5 Active Travel”   = Walking or cycling as a means of transport; that is walking or cycling in order to get to a particular destination such as work, the shops or to visit
friends. It does not cover walking or cycling done purely for pleasure, for health reasons or for training. (Welsh Government Active Travel 2017-2018).

6: “Infrastructure which supports tourism investment” = Tourism infrastructure is a collection of the various devices and institutions which become the basic materials and managements for tourism development. It consists of basic elements which are accommodation facilities, food and beverage facilities and communication facilities (Panasiuk, 2007).


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  1. Peter Church says:

    “Capita experts share their opinion and insight on new ideas, approaches, technology and topics related to our business and markets.”

    or to put it another way….

    Capita look at all money that is being spent in the UK and try and take a slice of it.

  2. David Johnson says:

    What’s surprise

  3. mikeyorke says:

    Any ideas how much this is going to cost us?

    All these “studies” such as this and the walkway linking the barrage and Penarth sea front they could have paid for a small electric bus (with bike rack) to take people via the barrage, Penarth town and the sea front for years probably increasing the town and seafront footfall. Even charging people 50pence to keep such an idea going that little bit longer

  4. whatsoccurin says:

    Nice post if a bit like the Marx Brothers “part of the first part”!-Capita’s reputation goes before them-latest I heard was that they administer the “Gas safe” register which replaces the “corgi” system which ensured gas engineers were up to speed with safety issues-the “gas safe” register apparently leaves much to be desired with many customers who use a “gas safe” engineer having to employ another worker to do remedial work. The efficiency of some firms who have the symbol is also dubious.

  5. Anne Greagsby says:

    Just increase the service – 89 NAT Bus goes to the bay, last bus 5:20 once a hour Mon to Sat, not on a Sunday.

  6. Andrew Worsley says:

    Look if your an incompetent Council with a lack lustre reputation and imposing follies on the local population …….what are you likely to do?……………..pick a company with a bad track record of course and if things go wrong you can pin the blame on them… be it Xmas lights or any other venture you can count on the local Council to make a mess of it. One other thing is you wrap your reasons and modus operandi in jargon , waffle and obfuscate on the matter so that unless people wish to penetrate this fog designed only to cloud the issue (which most people don’t ) and then you get away with any responsibility as in ‘we told you so’ and no one spoke out at the time . If in doubt obfuscate should be this Councils motto.

  7. gareth says:

    Stop building in Penarth Sully and Barry may help.

  8. penarthblog says:

    I’m not convinced that this is value for money.

  9. Mapk Fosterovich says:

    So the Ministry of Defence paid £150K for the Gun Emplacement and Helicopter Landing Pad on Penarth Head, £834K for the Public Art Defences and Machine Gun Posts overlooking the Submarine Docks at Cardiff Bay and Gawd knows how much on the Tank Road around Penarth Head. They’ve already paid Capita £495 million for British Army LGBT recruitment.

    Wake up youse Poms, ignore the goblledegook bullshit and smell the coffee. Christophe Davide you need to organise a Gilete Jaune demo outside the Paget Rooms on January 24th.

  10. Aahjnnot says:

    Running buses across the barrage will have the unintended consequence of making it a much less attractive route for cyclists and walkers.

Comments are closed.